
Hi, I’m Erica :)
A UI-first Product Designer with a strong graphic design background and front-end skills.
Designs timeless visual identities for evolving brands.

HELLO👋 KIA ORA 🤙 안녕하세요 🙇🏻♀️
I was born in Korea and raised in New Zealand, I’m now in Melbourne starting a new chapter as a UI-first Product Designer.

I design clear, on-brand interfaces backed by solid design systems and clean code. I work across UX/UI, visual design, motion, and front-end (HTML, CSS/Sass, React, Angular).


Sketching on my iPad with my cat under one arm or escaping on a camping trip.



Conversation starters:
Anime💻, K-pop🎧, camping🌲,
local cheap eats 🍜



Born in Korea and raised in New Zealand, I’ve recently moved to Australia to start a new chapter!
I design clear, on-brand interfaces supported by solid visual systems and clean code. I work across UX/UI, visual design, motion, and front-end (HTML, CSS/Sass, React, Angular).
When I’m off the clock, I’m usually sketching on my iPad, watching anime, or binging K-dramas.
Expertise
Web Design
Web Development
Branding
Visual Identity
Video Editing
Web Design
Web Development
Branding
Visual Identity
Video Editing
1. UX/UI · Frontend Development
Front-end build: semantic HTML5, modern CSS, Sass, Flexbox, Grid
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Motion & Video
Edit interviews, event highlights, and short-form clips in Premiere Pro
Add captions and tidy basic audio
Create simple animations such as logo stings, lower thirds, and kinetic type in After Effects
Apply colour grading and smooth transitions, and deliver platform-ready masters
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UX/UI · Frontend Development
Front-end build: semantic HTML5, modern CSS, Sass, Flexbox, Grid
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Motion & Video
Edit interviews, event highlights, and short-form clips in Premiere Pro
Add captions and tidy basic audio
Create simple animations such as logo stings, lower thirds, and kinetic type in After Effects
Apply colour grading and smooth transitions, and deliver platform-ready masters
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging
1. UX/UI · Frontend Development
Front-end build: semantic HTML5, modern CSS, Sass, Flexbox, Grid
Wireframing and prototyping
User Interface design for web and mobile apps
Usability testing and user feedback analysis
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Infographics and data visualization
Custom illustrations and icons
3. Motion & Video
Edit interviews, event highlights, and short-form clips in Premiere Pro
Add captions and tidy basic audio
Create simple animations such as logo stings, lower thirds, and kinetic type in After Effects
Apply colour grading and smooth transitions, and deliver platform-ready masters
4. Branding
Brand strategy and identity development
Visual style guide creation
Typography and color scheme selection
Brand storytelling and messaging