AURA — Jewellery Branding & Visual Identity
Category
Branding & Visual Identity
Type
Freelance Work
Date
2023-2024
About the Project
PROJECT OVERVIEW
AURA is a New Zealand-based jewellery brand known for its bold yet minimal aesthetic and high-quality craftsmanship. As a freelance graphic designer, I collaborated with the AURA team to develop visual assets across digital platforms—strengthening the brand’s identity and enhancing its online presence.
DESIGN FOCUS
The visual approach centred on muted tones, organic textures, and refined spacing to reflect the understated elegance of AURA’s jewellery. Every asset was crafted to feel luxurious yet inviting, supporting both brand storytelling and conversion-driven design.
