World OKTA (World Federation of Overseas Korean Traders Associations) is a global network of Korean entrepreneurs and professionals that advances international trade, start-up mentoring, and next-generation development.

Project Overview

Volunteer apparel design for the World OKTA Trade School Camp, held 1–3 August 2025 at JW Marriott Auckland. The brief was to create a cohesive hoodie series that clearly differentiated participant groups while staying aligned with OKTA’s professional brand tone and performing well in event and graduation photography.

Design Concept

A playful yet professional graphic system that channels Next Gen energy while remaining on-brand for World OKTA. Rather than a formal “uniform”, the aim was a hip, youthful, Y2K-tinged look participants would keep wearing after the camp. A bold back print delivers presence in group and stage shots, while a discreet left-chest “World-OKTA” mark keeps the front refined. As hoodie colours were predetermined by OKTA, I specified a one-colour (black) artwork to streamline screen-printing, simplify colour management, and ensure strong contrast across all fabrics.

Colourways by role: White — Regular Members / Grey — Next Generation / Lido Green — Graduates