Inspired by Korea’s Seafood Markets

Designed a series of social media visuals for Sokcho, centred around a Korean retro seafood market (수산시장) concept inspired by the coastal culture of Sokcho(속초). As the primary audience consists largely of Korean customers, Korean language was heavily incorporated not only for communication but as a core visual element shaping the overall identity. The design direction draws from nostalgic market aesthetics, combining vintage-style layouts with expressive Korean brush-style typography (붓글씨) to evoke a sense of familiarity and cultural authenticity. Textured backgrounds, ocean-inspired tones, and organic compositions were used to reflect the rawness of the sea and nature, while echoing the atmosphere of traditional fish markets.

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