SOL Edu & Immigration Guidebook Design

Category

Editoral Design

Type

Inhouse Design

Tools

Adobe Illustrator┃Photoshop┃Indesign

Date

2024

The Challenge

To create a high-capacity, bilingual (KR/EN) editorial system that serves two high-pressure scenarios: rapid-fire navigation during the Korea Study Abroad Fair and as a deep-dive reference tool for post-event counselling. The goal was to transform complex educational data—NCEA frameworks, university pathways, and fee structures—into a clear, trustworthy guide that empowers families to make confident decisions.

The Solution: A Modular Design System

I developed a 108-page, modular editorial framework that treats the physical publication as a functional interface.

  • Bilingual Hierarchy: Engineered a KR-first layout that maintains visual balance across two distinct scripts, ensuring clarity for both Korean parents and English-speaking educators.

  • Information Architecture: Synthesised dense technical data (fees, intakes, and subject pathways) into accessible infographics and structured layouts to facilitate "at-a-glance" comprehension.

  • Execution at Scale: Managed the end-to-end production of the 108-page guide, ensuring all assets were print-ready and met strict brand guidelines for international distribution.