Project Date: 2021
Solo Project
UI-focused Redesign
Conceptual Project
Starbucks App: Simplifying the User Journey Through a UI Redesign
Overview.
The Starbucks app is widely used around the world, but even popular platforms can suffer from usability and visual design challenges. This redesign project was a self-initiated exercise to explore ways the app’s user interface could be improved for a more seamless and visually consistent experience.
While not a full UX case study, this project focused on identifying key design pain points — such as cluttered layouts, inconsistent UI elements, and unclear user flows — and reimagining them with more intuitive, visually cohesive solutions.
The goal was to enhance usability, improve hierarchy, and modernize the look and feel of the app, all while maintaining Starbucks’ core brand identity. This UI-focused exploration includes a problem-solution structure, visual redesigns, and thoughtful rationale behind each design decision.
Situation Analysis.